ALDO 2010 Ad Campaigns

Jessica Stam for Aldo Fall 2010

This summer for the first time ever I took a second glimpse at Aldo's print advertisements in various magazines. The styling, photography, and art direction all struck a cord with me. It was so vibrant, playful, happy, and down right fun. It made me smile a little inside and like any good ad campaign it made me want to shop. Canadian model Jessica Stam is a huge favorite of mine so that probably had something to do with it.

I just recently found out that perverted camera man Terry Richardson was the photographer for the campaign, which explains a lot. For some reason I always notice this man's work. If I am skimming through a magazine and I see an editorial or ad campaign shot by him I actually take note of it and feel strangely compelled. I think it's a combination of his twisted humor and pornographic aesthetic (his colleagues seem to prefer the term provocative...whatever). It's also largely the simplicity and down-to-earth concept his shooting embodies.

Jessica Stam for Aldo Summer 2010

Terry is clearly a charismatic man, as he can get most models to do naughty things they wouldn't with other photographers, so the model really becomes the focal point in his pictures rather than some elaborate Vogue-like production. It's too bad he's a creepy sexual harassment law suit waiting to happen because I believe he can bring out the potential in models like few can.

I haven't been able to find out who the wardrobe stylist was for these shoots, but I love how each shoe got its own decade specific styling, from the 80's Madonna black tutu look to the 50s pin-up spotted cardigan. It's all very fun, which is exactly how I think fashion should be. You can view video of the Spring/Summer shoot here. Although both Terry and Jessica were brought back for the fall campaign Boyd Holbrook was replaced with Mat Gordon. Too bad. I really liked Boyd's charm.

Boyd Holbrook for Aldo Summer 2010

For photos of the entire Summer 2010 campaign click below.